Make Cold Outreach Look Human & Keep Domain Infrastructure Safe.

Most outbound teams focus strictly on email addresses. Very few look closely at what prospects actually see - or what deliverability risks hide underneath.

That’s how cold campaigns end up containing:

• Company names stuffed with legal suffixes, emojis, and store numbers

• First names corrupted by scraper artifacts and company terms

• Secondary decision-makers trapped and accidentally deleted in multi-contact exports

• Broken phone formats and messy location clutter

• Dead or unauthenticated domains burning sender reputation

The copy may be great. The offer may be strong. The data isn't.

ScrubNexus is the automated Data Hygiene & Enrichment Engine that bridges the gap between raw lead generation and campaign execution.

What ScrubNexus (v8.0.0) Does

🤖 AI Field Enrichment and Personalization Data Cleaning

Transforms chaotic acquisition data into natural fields that look genuinely human-written.

• Company Name Normalization: Strips legal tags (LLC, Inc, Corp), store numbers, emojis, URLs, and scraper noise.

• First-Name Token Validation: Cross-checks extracted names against company tokens to prevent scraper artifacts ("Modern", "Not") from leaking into name fields.

• City & Location Formatting: Converts messy, padded location strings into clean, campaign-ready fields.

🔀 Lead-Preserving Contact Recovery & Unpivoting

Most cleaning tools accidentally destroy valid leads. ScrubNexus recovers them.

• Contact Unpivoting & Executive Enrichment: Automatically unpack hidden secondary decision-makers trapped in multi-contact scraper columns into ready-to-contact lead rows.

• Smart Order-of-Operations: Expands stacked records before running deduplication, ensuring high-value secondary executives are saved rather than deleted.

🛡️ Pre-Flight DNS Infrastructure Auditing

Clean personalization gets replies; healthy infrastructure gets delivered.

• DNS-over-HTTPS (DoH) Auditing: Real-time domain health checks before you hit send. Identifies VALID, INVALID_NO_MX, and DISPOSABLE flags to shield your domain from spam traps, or automatically purges dead domains to guarantee email deliverability.

• Authentication Verification: Identifies VALID_DMARC, RISKY_SOFTFAIL, and INVALID_NO_MX domain flags.

• Spam Shielding: Filters out dead or unauthenticated domains before they damage active mail servers.

📊 Person-Level Deduplication & 3-Tier Phone Resolution

Eliminate duplicate touches and missing phone cells on your terms.

• Contact-Level Deduplication: Evaluates uniqueness per individual decision-maker rather than collapsing entire business accounts prematurely.

• 3-Tier Phone Resolution: Dynamic fallback hierarchy (Direct Executive Line ➜ Grouped Line ➜ Main Business Line) to maximize phone coverage without redundant column clutter.

Built for High-Volume Outbound Operations